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website/content/experience/2019-02-24-dw.mdx
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---
title: "DW Editorial Lead"
tags: [editorial, content management, digital strategy, magazine, workflow optimization, website relaunch]
excerpt: "Led online editorial team for DIGITALE WELT Magazin (2018-2023)."
teaser: "/images/projects/dw.png"
icon: "/images/projects/dw.png"
---
During my doctoral studies and research tenure at LMU Munich, I led the online editorial team for *DIGITALE WELT Magazin*. This role, supported by the [InnoMi project](/projects/innomi/), involved managing the publication's digital presence and strategic direction, aiming to effectively bridge scientific research and industry perspectives on digitalization trends.
<InfoBox title="Project Details">
- **Role**: Head of Online Editorial Team
- **Publication**: [DIGITALE WELT Magazin (DW)](https://digitaleweltmagazin.de)
- **Affiliation**: [LMU Munich](/projects/innomi/)
- **Duration**: 2018 - 2023
</InfoBox>
## Key Responsibilities & Achievements
**Digital Strategy & Content Management:** Oversaw all online content publication and social media channels, defining the editorial calendar and ensuring alignment with the magazine's goal of integrating academic and economic discourse.
**Process Optimization & Automation:** Developed and implemented streamlined workflows for content acquisition, editing, and publication. Introduced automation solutions that significantly reduced manual workload and improved efficiency.
**Portfolio Expansion:** Actively broadened the scope and variety of online content to better serve the target audience and reflect emerging digital trends.
**Website Relaunch Oversight:** Played a key role in managing a major website redesign project, focusing on user experience, modern aesthetics, and facilitating a transition towards a digital-first content strategy.
<CenteredImage
src="/images/projects/dw_screenshot.png"
alt="Screenshot of the DIGITALE WELT Magazin Website"
width={550}
height={310}
caption="DIGITALE WELT Magazin Website Interface"
/>
Prior to leading the online team, I contributed to the print editions of the magazine, specifically managing the "Wissen" (Knowledge) section. These earlier contributions are archived and accessible [online](https://digitaleweltmagazin.de/alle-magazine/).
<CenteredImage
src="/images/projects/dw_magazin.png"
alt="Cover collage of printed DIGITALE WELT Magazin issues"
width={550}
height={412}
caption="Examples of DIGITALE WELT Print Magazine Covers"
/>