44 lines
2.4 KiB
Plaintext
44 lines
2.4 KiB
Plaintext
---
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title: "DW Editorial Lead"
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tags: [editorial, content management, digital strategy, magazine, workflow optimization, website relaunch]
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excerpt: "Led online editorial team for DIGITALE WELT Magazin (2018-2023)."
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teaser: "/images/projects/dw.png"
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icon: "/images/projects/dw.png"
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---
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During my doctoral studies and research tenure at LMU Munich, I led the online editorial team for *DIGITALE WELT Magazin*. This role, supported by the [InnoMi project](/projects/innomi/), involved managing the publication's digital presence and strategic direction, aiming to effectively bridge scientific research and industry perspectives on digitalization trends.
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<InfoBox title="Project Details">
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- **Role**: Head of Online Editorial Team
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- **Publication**: [DIGITALE WELT Magazin (DW)](https://digitaleweltmagazin.de)
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- **Affiliation**: [LMU Munich](/projects/innomi/)
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- **Duration**: 2018 - 2023
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</InfoBox>
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## Key Responsibilities & Achievements
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**Digital Strategy & Content Management:** Oversaw all online content publication and social media channels, defining the editorial calendar and ensuring alignment with the magazine's goal of integrating academic and economic discourse.
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**Process Optimization & Automation:** Developed and implemented streamlined workflows for content acquisition, editing, and publication. Introduced automation solutions that significantly reduced manual workload and improved efficiency.
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**Portfolio Expansion:** Actively broadened the scope and variety of online content to better serve the target audience and reflect emerging digital trends.
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**Website Relaunch Oversight:** Played a key role in managing a major website redesign project, focusing on user experience, modern aesthetics, and facilitating a transition towards a digital-first content strategy.
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<CenteredImage
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src="/images/projects/dw_screenshot.png"
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alt="Screenshot of the DIGITALE WELT Magazin Website"
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width={550}
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height={310}
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caption="DIGITALE WELT Magazin Website Interface"
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/>
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Prior to leading the online team, I contributed to the print editions of the magazine, specifically managing the "Wissen" (Knowledge) section. These earlier contributions are archived and accessible [online](https://digitaleweltmagazin.de/alle-magazine/).
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<CenteredImage
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src="/images/projects/dw_magazin.png"
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alt="Cover collage of printed DIGITALE WELT Magazin issues"
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width={550}
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height={412}
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caption="Examples of DIGITALE WELT Print Magazine Covers"
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/> |