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title: "DW Editorial Lead"
categories: projects
excerpt: "Led online editorial team for DIGITALE WELT Magazin (2018-2023)."
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teaser: /assets/images/projects/dw.png
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**Role:** Head of Online Editorial Team<br>
**Publication:** [DIGITALE WELT Magazin (DW)](https://digitaleweltmagazin.de)<br>
**Affiliation:** [LMU Munich](/projects/innomi/) <br>
**Duration:** 2018 - 2023
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During my doctoral studies and research tenure at LMU Munich, I led the online editorial team for *DIGITALE WELT Magazin*. This role, supported by the [InnoMi project](/projects/innomi/), involved managing the publication's digital presence and strategic direction, aiming to effectively bridge scientific research and industry perspectives on digitalization trends.
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**Key Responsibilities & Achievements:**
* **Digital Strategy & Content Management:** Oversaw all online content publication and social media channels, defining the editorial calendar and ensuring alignment with the magazine's goal of integrating academic and economic discourse.
* **Process Optimization & Automation:** Developed and implemented streamlined workflows for content acquisition, editing, and publication. Introduced automation solutions that significantly reduced manual workload and improved efficiency.
* **Portfolio Expansion:** Actively broadened the scope and variety of online content to better serve the target audience and reflect emerging digital trends.
* **Website Relaunch Oversight:** Played a key role in managing a major website redesign project, focusing on user experience, modern aesthetics, and facilitating a transition towards a digital-first content strategy.
<center>
<img src="/assets/images/projects/dw_screenshot.png" alt="Screenshot of the DIGITALE WELT Magazin Website" width="550">
<figcaption>DIGITALE WELT Magazin Website Interface</figcaption>
</center>
<br>
Prior to leading the online team, I contributed to the print editions of the magazine, specifically managing the "Wissen" (Knowledge) section. These earlier contributions are archived and accessible [online](https://digitaleweltmagazin.de/alle-magazine/).
<center>
<img src="/assets/images/projects/dw_magazin.png" alt="Cover collage of printed DIGITALE WELT Magazin issues" width="550">
<figcaption>Examples of DIGITALE WELT Print Magazine Covers</figcaption>
</center>
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